Most are amazed that a brand would do this for its customers. Teams share our posts on their channels, racers and their friends and families share our posts, and they are all thankful - thankful that we are giving them a platform and honoring them the best way we can. This year, the response doubled, and our hope is for it to keep growing. We ask the teams if there are women they would like us to recognize. We look at new customers and new teams that have joined us. How did Red Line select the women you featured?Įach year, we look back at what our customers have done or are doing. Women are a major part of the story in the sports we love. So we always try to focus on customers and racers. Word-of-mouth advertising and recommendations from friends or competitors are the best endorsement any brand could ask for. We focus on our customers and the people who support Red Line. We don’t have the funds to buy our way into shops, trailers and title rights of races. So that is one of the driving forces behind everything we do as far as marketing. Red Line is a smaller voice in the racing and performance oil category. How important is it for Red Line to shine a light on underrepresented populations in a sport like racing? All you need is the desire and the commitment to make it happen. But there are feeder opportunities into every type of racing. In every form of racing, the sanctioning bodies offer classes for people at every level, from beginners to experts.ĭon’t get me wrong, a person is not going to just jump right into an Indy car or ride a motorcycle during a Supercross event. The opportunities for women in motorsports and powersports are unlimited. What are the opportunities for women in the sport of racing? This year, Red Line features more than 20 women. This is the second year for Red Line’s Women of Motorsports/Women of Powersports social media campaign on Instagram, Facebook and LinkedIn. Mark Beatty, brand director for Red Line, talks about why these women demonstrate what it takes to be champions and why the brand is excited to celebrate their contributions. The Phillips 66 Lubricants brand’s social media series features more than 20 women in various motorsports. Red Line ® Oil, a leader in performance lubricants, is shining a light on an underrepresented group: the #WomenOfMotorSports.
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